Marvelous, simply marvelous. Marvel’s “The Avengers” took
down a triple-team of multiplex marauders, as the superhero mashup easily
three-peated, amassing $55 million in its third straight weekend in the top
spot. With $457 million overall, Marvel’s mightiest becomes the #6 all-time
highest grossing domestic film, and #4 worldwide with $1.18 billion.
In its wake of box office destruction, “Battleship” was
capsized as Universal’s $200 million roll of the dice sunk with just $25.3
million. Luckily, the PG-13 film has already set sail internationally with $225
million, where it was released over a month ago.
Preemptive foreign invasion looks like it was smart move
by the studio, since the negative box office buzz with a debut less than “John
Carter” could have sent over tsunami waves of disaster. Looks like Taylor
Kitsch may be the one going down with the ship, as his career might not be able
to float after “Battleship” and “John Carter” back to back. Is he the new Colin Farrell? “Total Recall”
can’t upload and implode soon enough.
And while Kitsch may have taken the hit for us, luckily
for audiences, board games may just stay on the top shelf in the closet…where
they belong. We will never forget the sacrifices you made for us, Kitsch! Rest assured, there will always be a token available for
you when I bust out my monthly Monopoly game.
Milton Bradley’s “Battleship” wasn’t the only casualty of
box office war though, as both “The Dictator” and “What to Expect When You’re
Expecting” each debuted with less-than-expected results, earning $17.4 million
and $10.5 million respectively. Part of that is just the massive scale of “The
Avengers” and its box office success, and part of it is audiences tiring of
Sacha Baron Cohen’s latest ruled third place, which is to
say it didn’t exactly rule. Paramount’s $65 million laugher saw returns of $17 million and $24 million since its Wednesday debut.
That’s a far cry from Cohen’s last film, “Bruno,” which opened with $30 million
and $37 million in its first five days of release.
Could be Cohen’s shtick is wearing thin, however overseas
support will certainly make “The Dictator” profitable and will continue his
quest in making gratuitous male nudity a part of every film ever released. All hail dick and taters! May not be too long though
until we see him in a Borat sequel though if his grosses keep diminishing.
“Dark Shadows” felt the drain in fourth place, as Tim
Burton's latest dropped -57%, sucking down just $12.7M in its sophomore slurp.
Total is now $50.9 million for Warner Bros. Overseas, the gothic drama debuted
with $37.3 million last weekend, and will likely outperform its domestic totals
when all is said and done, making the $150 million film a wash for the studio.
Lionsgate’s baby bump rom-com, “What to Expect When
You’re Expecting”didn’t exactly roll off the tongue but it did roll right
off the delivery table, out the door, and into intensive care as it landed with
a thud in fifth place.
Usually counter-programming performs much better than
this, however with a $40 million budget, this movie miscarriage won’t cause too
much damage. Despite a seasoned ensemble
cast that included Chris Rock, J. Lo, Dennis Quaid, Cameron Diaz and a host of others,
folks with babies didn’t opt for a babysitter, however this should see a
minimal drop next weekend.
The real rom-com that is delivering box office magic is
Fox Searchlight’s “The Best Exotic Marigold Hotel.” Still playing in just 354 theatres, the PG-13 indie hit finished in sixth place
this weekend earning $9,181 per (2nd only to “The Avengers”) with $3.2 million
and now $8.2 million in its third weekend. Expect it to go wide/moderate wide
As for the end of “The Avengers” reign, well, here come
the Men in Black…again. It’s been four years since “Mr. Box Office”—Will
Smith—has released a film and “Men in Black 3” will likely have just enough
firepower to finally knock Marvel’s box office bullies into the second row.
Sony is rolling out in over 4,000 theatres, so expect around $75 million in the
first three days of release.
Also set for release is Warner’s horror flick from
“Paranormal Activity” creator Oren Peli. “Chernobyl Diaries” could see a
fallout shelter filled with $12 million or so.
(May 20, 2012) - Comments (5)