You don’t need to gaze into a magical mirror to find out who
the fairest of them all is; it’s “Snow White & the Huntsman.” Universal’s
$170 million endeavor easily seized the domestic box office crown capturing
$56.2 million and giving the studio a much needed fairy tale beginning.
What’s most impressive about this debut is that this was the
second Snow White adaptation of the year, as Relativity’s “Mirror Mirror”
debuted with $18 million earlier this spring, a number “SWATH” surpassed in its
first day of release. In fact, the Julia Roberts/Lily Collins starrer has
earned $62 million thus far—nearly topped by the 3-day opening of the much
darker Kristen Stewart/Charlize Theron version.
It seems the grand scale of “SWATH,” with combined forces of
Stewart, Chris Hemsworth, and Theron enchanted audiences as Universal’s film debuted
with even more flair than Will Smith’s “Men in Black 3” last weekend. Hey, who needs
3D when you’ve got love, mystery, adventure, dwarfs and a queen that munches on
baby bird’s hearts?
Sony’s threequel fell from the top spot, but held up
decently falling off just -46% with $29.3 million in its second tour of duty. “MIB
3” has now totaled $112 million and looks headed towards an easy $200 million. Internationally, Sony's sci-fi phenomenon was #1 again with $78.6 million and now $274 million total--which is already more than the entire run of "Men in Black II," which topped out at $251 million overseas. Worldwide, the film has already probed up $386 million.
Summer’s mightiest flick, “The Avengers,” continued to
astound as Marvel’s superheroes assembled another $20 million in their fifth
week of release. Total is now $553 million making it the #3 film domestically—topping
“The Dark Knight” which maxed out at $533 million. Worldwide domination is now
at $1.355 billion—also in the #3 slot behind only “Avatar” and “Titanic.”
Universal’s “Battleship” sank another -55% in its third
weekend, grossing just $4.8 million in fourth place. Its total of $55 million
was exceeded in one just one weekend by Universal’s “hit” film, “Snow White and
the Huntsman.” Luckily with “Ted” and “The Bourne Legacy” in their summer canon,
the season of swelter still looks very bright for the studio.
"The Dictator" hung for dear life in the Top 5 (for now) finishing with an estimated $4.7 million. Total for Paramount's comedy is now $50 million domestic and $60 million overseas.
Sunny days are the norm for Fox Searchlight’s “The Best
Exotic Marigold Hotel” which continued to check in new visitors as it nearly entered the Top 5 with $4.6 million in its fifth weekend. With $25 million in the bank,
John Madden’s geriatric meditation on love is definitely shaping up to be this
summer’s “Midnight in Paris.”
Arc Entertainment debuted their historical war drama “For
Greater Glory” in 10th place with $1.7 million on 757 screens. The
R-rated pic stars Andy Garcia and Eva Longoria.
WB’s “Chernobyl Diaries” suffered the worst fallout in the
Top 10, dropping -62% with $3 million in its sophomore haunt. Total for the
chill pill is now $14 million.
Wes Anderson’s “Moonrise Kingdom” captured the indie crown
for the second weekend, as Focus Feature’s record-breaker expanded into 16
theatres earning $848,681—a whopping $53,043 per. With $1.7 million in 10 days
of release, Anderson’s seventh film is looking like it may just be the art
house sensation of the summer.
Weinstein’s “The Intouchables” continued to perform well in
the shadow of “Moonrise Kingdom,” expanding into 46 theatres and earning
$350k--$7,613 per. However, it doesn’t look like the film will break out in the
states like it did overseas though, where it has amassed a staggering $343
Hey, what’s that awful smell? In what is one of the lamest
sequel debuts of all-time, as well as the worst in the modern era of 3D,
Weinstein’s “Piranha 3DD” went tit’s up (which surprisingly is not a good thing
in this case) as their boobs and blood exploitation flick sunk with just
$179,000 in 86 fishing holes. The original debuted with $10 million two summers
ago, and odds are this franchise won’t spawn again--#deadfishwalking.
Next weekend, we finally get a box office showdown that is
worthy of a title card. Fox’s big budget sci-fi spectacle “Prometheus” will
launch against DreamWorks Animation’s “Madagascar
3: Europe’s Most Wanted.” With the toon debuting in 4,000+ theatres and Ridley
Scott’s flick in just 3,300+ (2,200+ in 3D) it will be an interesting finish…maybe
even a photo finish. Expect the toon the rollout with $53 million and “Prometheus”
with $56 million.
Continuing a growing trend, “Prometheus” launched
internationally before domestic, and landed with $35 million in 15 markets on
4,695 screens. Top markets include: Russia - $11.1M, UK - $9.9M – FRANCE - $7M.
Ridley Scott’s sci-fi beast will attack another 35 territories next weekend for
a total of over 8,000 screens worldwide—5,500+ of those expected to be in 3D.
(Jun 3, 2012) - Comments (23)