Box Office: "PLAYING" FOR SCRAPS
Dec 6, 2012
leftovers are Hollywood's traditional meal of choice when serving up the
multiplex masses in the weeks that follow the turkey holiday. It's really a
mini-vacation for studios as they ramp up for the big cinematic crescendo that
is one of the most lucrative weeks of the year--Christmas through New Year's.
weekend's sacrificial flicks fare anything like last weekend, or last year for
that matter, whichever film grosses $8-$10 million will probably end up in the
top spot. Talk about post-holiday blues!! Shopping apparently trumps films in
the two weeks following Thanksgiving. Praise the lord that "The
Hobbit" arrives in a week...it can't come soon enough!
In fact, the
only new film in wide release is the rom-com "Playing For Keeps." The
PG-13 film stars Gerard Butler as an ex-futbol stud getting his kicks in
suburbia while coaching his son's pee-wee soccer team. Ok, now that we know the
drawbacks… what are the perks? Jessica Biel, Uma Thurman, and Catherine
Zeta-Jones are the soccer milfs…er…moms.
offering isn’t the kind of film that will kick off the next box office
heatwave, nor will it even convince actual soccer moms to carpool to theaters
in their minivans. Now if David Beckham were starring...we may have a different
story on our hands. Expect a debut
upwards of $7 million in 2,837 theaters, which sadly, give or take a Groupon or
5,000+, actually does put it in play for the top spot.
Still not sure how those Groupons translate to box office figures, but in Los
Angeles they are offering two tickets for $24, plus you get $15 to spend in
Groupon bucks. That means you sorta-kinda-actually get each ticket for $4.50.
That’s even cheaper than matinee prices. However, it probably affects the
bottom line the same way a 0-0 score titillates soccer fans.
1. Skyfall -
2. Rise of the
Guardians - $9M
BDp2 - $8.5M
4. Lincoln -
5. Life of Pi -
(Dec 6, 2012) - Comments (10)
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