flicks hit the silver screen this weekend, and although most of the press is being
directed towards Arnold Schwarzenegger's "The Last Stand," Lionsgate's
onslaught of action will likely place a distant third behind Universal's chill
pill "Mama" and Fox's thriller "Broken City" starring Mark
Wahlberg. Not only is this weekend tough draw facing each other, but with all the
awards hoopla going on, they have to square-off against several films that are
riding a wave of hype.
Miserables" and "Argo" took home the top honors at the Golden
Globes this past weekend, but don't expect them to be in the running at the box
office this weekend. No, it's "Zero Dark Thirty" and "Silver
Linings Playbook" have the biggest upside as they are the newest of the
nominees to play in wide release.
Oscars, the Golden Globes is the biggest awards show for film, however
that doesn't necessarily equate to a box office bonanza. Truth is, most of the
big films--"Argo," "Lincoln," "Life of Pi," and
"Les Miserables"--have already played out in North America, and won't
get another bump until one is crowned Best Picture.
line is: If you win a Golden Globe you place your statue in a nice spot in
your bathroom--maybe next to the potpourri jar--if you win an Oscar you put it
on the mantel next to your grandmother's urn.
the controversy surrounding "Zero Dark Thirty," as well as the
critical acclaim, Sony's Bin Laden manhunt movie has a solid shot at nabbing
the top spot two weeks in a row. That said--it won't be easy. In fact, Golden
Globe winner Jessica Chastain may knock herself off as she stars in a new PG-13
horror flick, "Mama," produced by Guillermo Del Toro.
I know about scary movies...if it features freaky-ass kids and women who
contort their bodies and scurry up walls you've got the trappings of a
flick that is destined for boffo box office.
seen it before with "The Ring, "The Grudge," and more recently
with last year's "Insidious." "Mama" dishes out
similar classic (see cliché) elements and is obviously cut from the same bloody
cloth. Expect "Mama" to squeeze out around $20 million in 2,647
theaters, which would mean "ZD30" needs to drop by less than -20% to
win the weekend.
give horror flicks 2 of 3 weekends to start 2013--making it the hottest
genre in tinseltown. As Freddy, Jason, and paranormal ghosts know--horror
icons never truly die, even if you juice them in a blender. Nope, they just play
dead for a bit and return with vengeance.
coming back from the grave--It's hard to believe that a decade has
passed since Arnie headlined his own original action flick, but
let's face it, he's never been out of the limelight over that span
of time. And while the "The Last Stand" looks like a solid
return to form for his core fans, let's not forget this is January, not summer,
and that studios often use this time of year to test the box office
surprise that every big-name, action-jackson has their own film this
winter/spring--Arnold in "The Last Stand," Sly in "Bullet to the
Head," Statham in "Parker," Bruce in "A Good Day to Die
Hard," and The Rock in "Snitch." We can thank the combined heat
of "The Expendables" movies for that, as Lionsgate's flicks
have juiced the retirement age of our favorite action hero's careers
well past the AARP's recommended age.
Arnold's co-star is Johnny Knoxville and that spells all sorts
of trouble. This isn't "Jackass 4-D." Plus, with Mark Wahlberg
playing his action card in "Broken City," which is a legitimate threat
to do some box office damage, and with "Mama" expected to take
the weekend, that leaves "The Last Stand" in a bit of pickle--$12
million tops, even though it's in the most theaters at 2,913.
Wahlberg is having a remarkable run at the box office of late. Besides
his massive comedy hits "Ted" and "The Other Guys," he
also steered last winter's "Contraband" to a very respectable
$66 million. The thing about Marky Mark is that he's able to do comedy, drama,
and action without missing a beat. That's a very rare commodity in
Hollywood these days. And while Fox's "Broken City" may not be his
most flashy flick, it will certainly have its share of supporters: $16
million at 2,620 sites.
best chance at winning Hollywood's most golden guy this year isn't Paul Thomas
Anderson's "The Master" or Quentin Tarantino's "Django
Unchained," but David O. Russell's "Silver Linings Playbook" which
features the acting tour-de-force of Jennifer Lawrence, Robert DeNiro, Bradley
Cooper and Jacki Weaver. While it's
still a long shot to win Best Picture, don't count out the marketing prowess
and full-court-press of Harvey Weinstein, who knows better than anyone how to
win at all costs. He may be the Genghis Khan of the Oscars.
the film has already been playing for nine weeks, this weekend will mark its
first foray into saturated release. But, the question is: will the film play
well outside metropolitan markets? It made $5 million last weekend on over 800
screens and balloons to 2,523 this weekend and looks headed for an opening in
the low teens.
Mama - $20M
Zero Dark Thirty - $18M
Broken City - $16M
The Last Stand - $12M
Silver Linings Playbook - $11.5M
(Jan 17, 2013) - Comments (14)