Box Office: "BODIES" TO HAVE BOX OFFICE BITE
Jan 31, 2013
of football games will be front and center this weekend, and for non-gridiron
fans that can be downright scary. Luckily, it's horror, not inspirational
sports dramas, that's driving Hollywood's box office early in the 2013 season.
the high scoring success of "Texas Chainsaw 3D," "A Haunted
House," "Mama," and even "Hansel & Gretel" it's
easy to see why January has October's number in terms of bragging rights.
more of the same this weekend too, as kids are clamoring for cheap thrills
amidst all the football hoopla and awards hype. This past weekend saw eight of
the top ten films sporting an "R" rating, so expect the teen-friendly
zombie pic "Warm Bodies"--rated PG-13--to take a big ol' juicy bite
out of the box office and walk...er...lurch away as the #1 film in the land. And
that folks, is what we call a...no-brainer.
Yes, box office brains
will be splattered and bucks will be gathered, as hungry teenagers should drive
"Warm Bodies" to an opening of nearly $20 million at 3,009 sites. Not
too shabby for a film that's hilariously billed as the first zombie romance--can't
think of a better date movie than that.
released "Twilight," "The Hunger Games," and "The
Perks of Being a Wallflower"--definitely has their finger on the pulse of
the lucrative teen market...as well as young-at-heart hipsters.
speaking, "Warm Bodies" should be able to cross multiple boundaries
and might just become a full-on pop culture phenomenon ala
"Zombieland." Sony delivered an opening of $26 million with that
zombie epic back in 2009, and honestly, besides "The Walking Dead" on
the boob tube, we haven't seen much brain-munching since.
With the success of
the "Monster High" doll line, it's clear that girls and gals no
longer crave sugar and spice and everything nice, these days they're more apt
to join the boys, preferring slugs and snails and body parts in pails.
Three R-rated action
flicks in as many weeks? Can I get a "Bullet to the Head," please?
Why thank you Sly Stallone and Warner Bros., that's just the ticket...another
men-only movie on Super Bowl weekend, no less. I can't make this stuff up,
It's pretty obvious
that the "Expendables" need their dependables. Honestly, kicking ass
by yourself just isn't what it used to be. Even John McClane will be bringing
his son along for his latest adventure, but at least Bruce Willis is making
sequels, whereas his action-jackson cohorts are still trying to mark new territory. And the only thing they've succeeded in doing
so far is spraying the box office with a vast array of bottom feeders.
The truth hurts more
than an swift elbow to the throat, but as we saw with "The Last
Stand" and "Parker" these past two weeks, people want their
muscles as a multi-pack, not individually wrapped. While "The
Expendables" extended the big-screen careers of these once mighty box office
bad-asses, it's obvious their collective success also plays a part in the limp
openings of their solo missions.
At least Stallone is
backed by veteran director Walter Hill, unfortunately "Bullet to the
Head" is a suicide mission as far as the box office is concerned. Sly
can't really do much worse than Arnie and Statham, but a $7 million debut, or
thereabouts, in 2,404 theaters certainly doesn't justify a bloated $55 million
Super Bowl Weekend is
all about BBQ's and big screens. So why would a studio release a flick that's
prime demo is older males? Welcome to Dump City: Population 2.
Lionsgate's crime caper, "Stand Up Guys,"
rolls out into a moderate wide release of 659 theaters and will be lucky to shoot
into the Top 10. 659 theaters for a flick that stars Al Pacino, Christopher
Walken and Alan Arkin??? Egads, this is what its come to?
Despite the fact that Walken
is still one of the coolest dudes around, he definitely doesn't have much box
office cache anymore; one look at the lackluster grosses of "Seven
Psychopaths" will back that up. And joining Walken in the land of
self-parody--a place he has worked in for decades--is Pacino, who has recently
taken up residence there. Let's hope Arkin is just visiting.
1. Warm Bodies - $20M
2. Hansel & Gretel
3. Silver Linings
Playbook - $8M
4. Bullet to the Head
5. Zero Dark Thirty -
(Jan 31, 2013) - Comments (23)
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